How to “Pick the Brains" of Busy People Without Them Even Knowing It
wadefoster.net
wadefoster.net
Just email one specific question.
Then a week or so later, email another specific question. Repeat.
I've been saying no to all "pick your brain" requests, and even interview requests, but if someone emails a specific question, I answer it. (I'm at derek@sivers.org if you want to test this.)
One guy wanted an interview, I said no (just too busy), so he emailed just one question, then did it again, and a month or so later he posted our interview: http://onepercentcollective.org/derek-sivers-generosity-talk...
I thought that was a pretty clever hack. Clever enough that I then met with him later, and he's an impressive dude.
I ask the question in one line and ask for a one line response. its upto then if they want to provide more information.
Providing context is, as a rule of thumb, a bad idea. It takes time to read it, and that's the exact opposite of the point of a one-liner. If it's necessary for answering the question, then chances are the question is too broad or poorly targeted: your recipient ought to already have the necessary context. That's what makes them useful for asking your question.
That said, it's just a guideline, which means break it when you feel like breaking it.
Everyone is going to have a different threshold for what seems rude, what seems worth answering, and so on; you kinda have to go with hit or miss. Only this past week, I actually got a response back from an author I emailed over a month ago. I had stopped expecting a response two days after I sent it off and moved on, so it was a very pleasant surprise.
My last email went something like this
Subject: One line response needed only Body: Hi X,
Could you please tell me what you consider a healthy user activation rate?
Thank you
Regards
---
That's it. Of course, that's not how I would email everyone.
Some quick advice, interviews should document a conversation lists of questions with answers reads like crap. Prepare questions but use them to lead a conversation (ask follow ups to dig deeper), record this in person or on the phone and type up the best parts that you want publish.
1. Spelling errors in the title of a blog post are a strong signal to me of how much effort an author put into a post. I realize its petty: Wade typed out tens of thousands of characters, why focus on one? But, still.
2. The disadvantage of this approach is that John Doe wearing a spokesman hat is going to give very different answers to questions than John Doe wearing a mentor hat. Often, the strongest insights are gleaned from the things people are most cautious about talking about.