Is it possible that the meme of Dawkins's "meme" could itself die out, killed off by a parasitic invasive species that claimed its very name? Without that name, how do we talk about them?

Or, is the spread of the name 'meme' to mean 'image macros' instead indicative of the power of Dawkins's original idea? Here we are, looking at a community of a million teenagers, most of them utterly uninterested in thinking about the spread of ideas, taking a name from science and applying it to their own culture. The kids aren't even using the word incorrectly: image macros are a meme; individual examples are memes themselves, competing, reproducing, thriving, dying.

Fun to think about.

His history on Reddit amounted to little more than link submissions to a relatively new site called Quickmeme, where users type bold-faced captions on popular memes like Scumbag Steve and Success Kid.

These are known as image macros.

Anyway, I'd say many people still understand the original meaning and distinguish between the two given enough context.