I mean, really, what is the article complaining about here? The most often clicked on organic search results appear above the fold. If you need more, scroll down a bit.

Maybe I'm the minority, but if what I'm looking for isn't one of the first few results, I modify my query. Google is showing the stuff that makes it money, and the organic stuff we're most likely to need.

And at the end of the day, what we're talking about is having to scroll down on a page. Faux blog outrage.