I completely agree, I was very excited until I saw the special shoes requirements. While I can see how it works, I don't really understand why they couldn't use a regular treadmill belt with some piezoelectric sensor to detect lateral movements.
http://www.youtube.com/watch?v=d-8eVcN2z3k
http://www.youtube.com/watch?v=msci440q18s
Think about it. How do you accomodate movement along multiple axis simultaneously using treadmill technology in a compact, affordable, game-room-sized package?
Other than the obvious reason as they say, no moving parts(min 4 motors, moving belts etc) How would this work? How would one get coverage on a cone shaped walking zone, sounds to me like an engineering nightmare?