Yeah, that's in the mix - it just feels like a mental leap, as for years my only savings have been in retirement funds, where I've focused on mutual funds. Plus I have a bit of a problem with the market just because it seems like however deep you get into the abyss of researching stocks, behaviors, fundamentals, etc - there will always be the finance firms who will have access to better information.

On top of that, the media is full of inaccurate stats of how good an investment the stock market is, long-term. They'll say things like 8% net (after inflation is accounted for). I did my own study(1) and over my investing lifetime it's been around 3.5 - 4%. That makes a huge difference in all the sample spreadsheets out there - for someone who maxes out on the Roth since age 18, that's basically the difference between being able to retire at 62 with $2 million, and having to continue working at age 62 with savings of $500k. I guess it seems like there's more control in investing it in my own business.

(1) - Looked at dates/amounts of my entire retirement contribution history, pretended I bought S&P-500 index fund each of those dates, backtested using Yahoo's "Adjusted Close", ran an APY/XIRR calculation, subtracted avg yearly inflation over same rough time period.