I couldn't disagree more. While Apple may be foolish to release a full TV with the screen, opening up apps (read: games) with the new third-party controller support in iOS7 only stands to grab them easy market share and grow the living room iTunes purchase portal. It's easy money with little RnD. My guess? They're just waiting until shipping an A5X with 64GB flash storage in a hockey puck is possible at $99.