What UX Really Is

The term UX no longer possesses meaning. As soon as graphic designers just started adding UX to their resumes it was dead. The broad definition eloquently described in the very well designed blog post was nice, but far too general. Like saying Hollandaise tastes buttery. True but incomplete.

I'm going to start asking every designer I interview who has UX tacked on their resume like a piece of flair to diagram out a complex user interaction on a white board. In part because I want to enact the ritual hazing that is white board interviews on others, in part because I believe it has potential to distinguish hollandaise from mayonaise.

This seems like a convoluted way of addressing the issue, and I'm not really sure to whom this article is addressed.

Is it to people already in product / service development? If so, it's far too verbose an example. If it's not, it's far too vague; the direct tie is not drawn back to development in order to adequately complete the analogy.