Ask PG: The Submarine

I was reading a thread yesterday where someone linked to your article entitled "The Submarine" http://www.paulgraham.com/submarine.html.

Article was awesome. I was hoping you might reveal the actual PR firm. A lot was disclosed, the $16,000/month budget and Ebay referral, but unless I missed it I did not see the name of the firm. Even if this goes unanswered, I hope some new eyes get to see the insightful and honest article.