Stephenbez,

Thanks so much for your feedback.

The post was meant to put as much information on the table as possible to solicit as much criticism as possible. Definitely not trying to sell someone on the idea right here / right now. More of enticing people to collaborate.

If I had to do an elevator pitch it would probably be along the lines of "A mobile app that allows people to trade securities for goods & services instead of cash. This lets people without disposable income for investment have a chance to participate in the market, it helps isolate people's money from risky parts of the market they dislike, it helps shift investment towards areas traditional investors may discredit but consumers advocate for, and puts something tangible behind the currency your exchanging."

Thanks for posting the Credit Theory of Money Article. I definitely agree with parts of this theory & that money is just a way to account for debts owed & credit extended. Another way I envision it is similar to PG's discussion of wealth and believe that money is just a ledger to facilitate the exchange of the wealth.

This system kind of branches off from the Credit Theory though in that the currency would not be just a representation of credits and debits, it would be backed by securities/investments in companies that have actual value. (Of course, these instruments are all just other forms of credit/debt, but at least in this case there is some form of physical / intellectual property/value at the end of the chain as opposed to fiat money).

The thinking behind the Credit Theory does seem to help explain my line of thought behind the flexibility & subjectivity of money.

For the legal/regulatory aspects, I've been researching the compliance issues. Like I said in the original post though, there are many ways to do this, but each brings with a separate set of regulatory burdens though. For example, one way that I've thought about doing it would be through a Mutual Fund where you simply exchange shares of the mutual fund. This likely creates too many tax issues for potential users. Another option would be making a company and then doing a direct public offering. This would let the company sell and advertise its own stock plus put restrictions on how it could be sold. However, there's caps on how much money you can raise, plus there's SEC guidance on what exchanges run by the company itself can actually do (pretty much all you can do is put up a buy bulletin board & a sell bulletin board). So the DPO method would require a separate company to operate the exchange, along with a separate company to act as a clearing house, plus the DPO idea would ring the bells of fraud agency in the country.

The best way I see how to do it would be to try and divorce the currency from the assets so that they are not easily classified as securities. This has the unfortunate benefit of decreasing the "this currency is backed by X asset" claim, but if done in the ways I'm working could potentially only require the company to operate according to banking / FinCen laws among other regulations but not necessarily a lot of the SEC requirements & some tax issues.

On thoughts as a potential user:

Yea, it is a way to improve the environment, by giving more leverage to consumers who do not have the ability to exercise power in financial markets. It can also attempt to right other discrepancies between them such as the general shortsightedness, or how much of the investing does not go to thinks that actually improve the "real economy."

As for donating to charity, I consider this as part of the shift to more entrepreneurial philanthropies that encourage changing environments and lives so that they become more self sustaining & can help themselves, rather than just giving them supplies. Also, in the context of climate change, donations are not going to accumulate the wealth necessary to finance what the world needs.

Finally, part of the point of this is that you are not financing a charity with money you never get back, you're financing projects while maintaining spending power. Imagine if you decided to hold your money in an endowment for the Rockefeller Foundation, and they let you withdraw it to spend whenever you want. But, this comes with the condition that whoever receives the money immediately redeposit it with the foundation. It's a way to support your causes w/o hampering your wallet.

Now, onto the negatives.

No new currency being used 5 years from now: Possible. At the same time even Alan Greenspan has said he expects private currency markets to develop in the 21st century. http://p2pfoundation.net/Complementary_Currencies_in_Japan?t...

Also, complementary currencies are already being used in various areas. Check out LETS, Berkshares, Ithaca dollars among other examples. However, these are generally defined by geography, not ideology.

Now, I believe you meant a global or national "new currency" in your statement. So, my previous point may be irrelevant in establishing precedent for that, but I'll just say the role of new currencies in the future is something that we can disagree on as a matter of opinion.

Regulatory Risk: Yeah, it's possible the government could shut it down, especially if rent seekers in various markets see it as a threat. Some people may even feel the government is a rent seeker in the current world of fiat currency, so they may even want to shut it down.

Transmitter laws. Yeah, this is a problem, but may just have to do a break it & ask for forgiveness approach like paypal.

For the ETF problem, we would not create a new Exchange Traded Fund. There are already ones that exist on the market that suit the currency's needs. The fact that there is a price set by the market would reduce the chance of fraud in this regard. The way it could be a scam is if the company claimed to be buying these ETFs & was spending the money on something else, which would be blatant securities fraud and would take about 1 for an investigator to prove.

The auditing idea is a really good idea. An effective and credible audit may be too expensive for the company in the beginning, but this could be balanced out by strictly trading in one ETF which means that it would be easy to determine the Net Asset Value based on the market price for shares of the ETF.

Hacking is a concern. I am not going to pretend that I am the one that can explain solutions to this end, and this may be a silver bullet argument. However, any bank / paypal / payment service runs the same risk.

It would be a centralized currency. If you look at the FinCEN regulations on virtual currencies, this would be a case in which the company was both the administrator and exchange for the currency. Kinda like Lindenlabs is for their in game currency.

The tax implications vary depending on how the company is structured. If the currency gets classified as a security, then there will be more tax issue for the users. Likely, the company would have to measure the gain / loss in value of units traded each time someone makes a trade so that the company can provide the users with a statement to include in their tax returns. This is definitely too complicated which is why making sure the currency is structured as a currency and acts more like a currency / social contract than a security is important.

As for dividends, there are dividend ETFs & regular ETFs. For simplicity's sake we'd probably go with regular ETFs. This would mean that the value you gain is from the rise in the price of the stocks within the ETF between your buy and sell times.

If we went for a dividend ETF, the company would probably just reinvest the money in more ETF shares. Since the # of units of currency in circulation would not rise as a result of this, each unit would become more valuable and that's how the user would benefit. Also, not receiving the dividend may differentiate the currency from securities.

Finally, I agree there are many moving parts. The side I would show to consumers would be much simpler, but right now I'm trying to flesh out all the answers to questions I may not think of on my own. If there weren't 20 moving parts behind the scenes of every startup and company you see then everyone would have already done these ideas or would be jumping on the bandwagon with copycats.

Thanks again for reading the post and putting in your very thoughtful feedback.

I'll keep you updated about the giftcard come 8/1.