Why You Must Be The Salesperson… Not Sales Manager… Of Your Startup

Solid advice all around. Most techies are scared of selling because they don't understand exactly what "sales" is. You're going to be awesome at sales precisely because you're not a stereotypical salesman.

Sales is getting out there, listening to customers' problems and then helping troubleshoot those problems. Sound like something an engineer might be good at? The "get money" thing is actually the easiest part. It comes naturally, almost as an afterthought, if the customer recognizes that you can genuinely solve a problem for him.