I read it as "data analytics made accessible to non-technical users", not as "hurr-derp salespeople are dumb".
"so simple X can do it" always comes off as condescending to me
Then why not just say that? Surely there are sales people in the world who care about consumer metrics and analytics.
Seriously. If sales is so easy, how come not everybody here is already awesome at it? (Yes, the fault is with PD not the submitter, but the point stands.)
As a sales person myself I take no offense. It could have been worded a lot better but what can you do? Press will write the story the way they want.
Disclosure:
I work at Close.io :)
The title is directly copied from the Pando article.