Google Consumer Surveys: Measure site satisfaction in real time | Hacker News Reader

Google Consumer Surveys: Measure site satisfaction in real time

google.com

49 pointsjamesjyu18 comments

I remember reading that this is what Evan Martin was going to work on after Chrome...

    http://neugierig.org/software/blog/2012/05/new-project.html

(Congrats, Evan!)

Is it just me or does this seem incredibly expensive at $0.10 per response? http://www.google.com/insights/consumersurveys/pricing

If you compare qualaroo.com, their base package is $79 and comes with unlimited responses...

Different products. Qualaroo pops surveys on your own website. Google's product pops surveys on other companies' websites, who are paid for the privilege. Useful if you have small traffic or are seeking answers from an audience diff from your own.

The pricing on that page is for a different market research product that gets a representative sample of users across the internet. For the website satisfaction product, there is a free 4 question monthly recurring survey that is set up automatically. Custom surveys are $0.01/response.

I always wonder what the completion statistics are for these kinds of surveys. I can't imagine that I'm the only one that always is clicking out of them when they pop up.

I wonder more what the self-selection for people who are willing to fill them out does to the results. Is it really accurate if you get, say, a 1% completion rate? Do those 1% represent the actual users?

One thing to consider is that some of the questions are open ended and ask about how your site could be improved or what users find most frustrating. Even with a handful of responses from a non-representative set of users you can get useful information to improve your site.

Thread's dead, baby.

They should have used it on their own google reader.

I wonder if google will use this data (silently) as yet another signal in its search ranking.

the surveys seem to be targeted to us/ca/uk-visitors only. hope they open this up for the entire world in the future.

Are there any commercial competitors for this?

Yes, http://qualaroo.com who I believe was formerly Kissinsights?

Survata (YC S12) is considered a competitor to Google Consumer Survey's core product. I agree this new product looks more like Qualaroo, though.

(I'm a Survata co-founder)

My company is working on something similar: http://www.muchfiner.com. We're more focused on the User Research aspects - we currently offer an A/B test for design concepts and are working on a suite of experimentation tools (e.g. Habits & Behaviors Survey, Value Prop Testing, Feature Prioritization, Task Completion on a Prototype, etc)

You can see an example report here: https://www.muchfiner.com/report/de5c2acc2a260fb6fcd8a9bd56

I believe http://temper.io is in the same space.

Disclaimer: the temper.io founder is a buddy of mine.

Very cool!

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