Steve Blank: The Sharp End of the Stick

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20 pointslrm2422 comments

How does this argument mutate when considering "self-service" applications like, say, a lot of SaaS out there?

My feeling is that the product development team (with a focus on optimising for more sales) is the equivalent of the sales team in that case...

Would love to hear other people's thoughts on this though.

For most business applications the only thing thats self-service with SaaS is usually the purchasing process. They can begin using the software with little involvement from the company.

But that only comes at the end of the sales process - you would still need marketing/sales to get to that point.

Although, if your targeting a technical crowd then having a great product and some PR would most likely make the product dev team most influential in a sale.

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