Thanks for the reply. I must admit, our resources are quite limited at this early stage as we’re just two of us with day jobs.

[quote] if it is easy to use and solves a headache for your target market, it should keep people coming back. [/unquote]

We have aimed to do so, by providing decent information such as crime stats for the area, at users fingertips, and also having an intuitive approach to the search experience as a whole. Yes, the market is saturated, but we thought there's an opportunity in there if we approach it cleverly, but are short of ideas on how to make our website viral