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It is all about OC -- original content.

That is a necessary but insufficient criteria. I have original content. I still have no audience. I have more traffic than I used to, but I am still trying to work out just what am I missing? Because an awful lot of pat answers over the years have failed to solve my traffic problems.

OK, good. I think these are excellent books on SEM:

"Search Engine Optimization: An Hour a Day" by Jennifer Grappone

"Getting Noticed on Google" by Ben Norman

And if it isn't measured, it isn't managed:

"Scientific Advertising" Claude C. Hopkins

Thanks! I will see what I can do, though e-books and websites are better for me (for medical reasons -- I don't do so well with paper books).

Start collecting your visitor's emails, that's how you start building an audience.

Forget about SEO right now, you don't want really want more traffic, you want conversion rate.

I know people who own websites with hundreds of thousands of visitors per month, but almost 0% conversion rate.

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