Enabling the Web of Mobile Apps
blog.adlast.com
blog.adlast.com
Why can't links go to a mobile-optimized website, and from there (if I chose) I can decide to open that content in a native app? The browser should be the first destination of links.
We see the "HTML5 vs Native App" debate as a separate issue, though, and are instead focused on created the best possible end user experiences for our customers.
And from a retailer's standpoint, how could you not use this? You basically bring someone exactly to where they asked to go and exactly to where you want them to go.