Ask HN: I Need CRO case studies. Want to double sales overnight? | Hacker News Reader

Ask HN: I Need CRO case studies. Want to double sales overnight?

6 pointsNoxchi11 comments

I'm starting up my own conversion rate optimization consultancy.

I want outside case studies to demonstrate my conversion rate optimization ability.

If you own a site that gets at least 100 visitors a day, and the site's primary focus is selling something (as in, it's not a blog), send me a link and info on...

* how many visitors you get a day

* what your conversion rate is as of now, and how you track it

* did you ever have a CRO work on it

And I might choose to give you a redesign that will increase profits, I'm hoping at least double.

However, I will only provide a redesign. I will not code it, so you need to have the very clear and understood notion that you will have to get it coded and you will have to test it within a couple of days. Please don't waste our time if you aren't going to implement what I give you and tell me how it went within 10 days at most.

The cost for this will be pay-what-you-want for those that I accept from this posting, as I'm primarily doing it to get case studies. Keep in mind CRO is a high value skill, and commends at least 5 figures ($xx,xxx). I'm not saying you have to pay that much, just don't be stingy as you're profit will double overnight or over a couple days. Naturally, the more your site earns now, the more you have to gain. Don't think because you're pulling $10k a day, you can't start making $20k tommorow.

To get your site considered, email me the above questions productsvenue@gmail.com

This sounds like an interesting proposition. But why aren't you applying it to this post here?

The language you use in the post and the comments you have below come off as being very arrogant and rude:

> I need > I want > I might choose > don't waste our time > don't be stingy

You're posting to an audience who could/would give you very strong case studies and reccomendations for your new business venture. Some people here have thousands of visitors to their sites. Yet your post sounds more like a demand than a quid pro quo deal.

Maybe English is not your first language, or maybe you feel that HN is full of snark so you're trying to talk the local lingo. But if you apply the language you use here to someone's website to 'double' conversions it may not work out as well as you intend

If you have a strong offer, you don't need to sell it that well. But based on the results I'm getting, I guess I need to put some effort into this. Thanks for the feedback.

So your plan is to give someone a PSD and then ask them how it went after 10 days? Good luck.

If someone knows that PSD is golden and will make them twice as much money, then I don't expect I should be the one to code it for them as well.

Anyway, I've seen someone else do it this way.

I work for a CRO agency. The reason we do A/B experiments with a control and look for statistical significance is because no design is "golden."

Perfect example: Infinite scroll at Etsy -> http://mcfunley.com/design-for-continuous-experimentation

That example is a small change. I apply what I know of a hundred years of combined direct marketing knowledge to more clearly demonstrate a site's value proposition. I do bigger changes that involve copy and presentation, not changing the color of a button.

There are golden principles, CRO isn't be throwing shit on the wall and seeing what sticks - it is using what we know and what's been proven about psychology to increase sales.

I doubt you can deliver what you say you can, and it's clear you don't completely understand execution, or you wouldn't be trying to pitch some, "I'll send you a PSD" half-assed plan.

You write like a know-it-all and everything about this post rubs me the wrong way. You delivered a piss poor pitch while making crazy promises. Your offer did not come off strong - in fact, it's the furthest thing from strong. And you not realizing that is even worse.

Then you provide a throwaway e-mail, and no information on yourself or past experience. In its current form, this belongs on Craigslist not Hacker News.

Better luck next time. You'll get better communicating, just keep practicing and try not to be so arrogant. You might have a great offer, but your delivery sucks.

Reading your post made me think of this: http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect

The reason you feel that way is because I didn't offer much (or any) proof in my post. It's not even a pitch - I wrote it exactly like I would a craigslist ad.

When I try again, I'll add more candor to make my promise match up with my lack of proof.

But my promise is true and isn't made under the effect of Dunning-Kruger. The experts in CRO achieve results as much as 400% improvement in certain cases (to large million dollar companies, on stuff that could have come from any respectable designer). Mediocre ones have an average of 60%.

We are regular people just like you. Connect with us, open up, share a story, take us for a ride. It's a lot harder than it sounds, but it's worth it. I would have thought this was one of your golden rules.

This post reminds me of the heady days of "high-value" SEO consulting. Even if you have extensive experience despite having no external case studies, you still don't have experience doing it for real clients which is where a good deal of the value is earned.

Do you pay me my costs for implementing your "sales doubling" PSD back if it in fact does not double sales overnight? </rhetoricalQuestion>

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