Which is sad, because I would love to build a business like this. However I think it has become exceedingly difficult to build such businesses and compete effectively in any industry with VC-funded competitors.
In a lifestyle business, there is the viewpoint where a non-founder is effectively working to support a founder's lifestyle. There is no promise of a good payout and at best, only a steady income with a predictable workload. For some individuals, this feels undesirable since you may end up with a less passionate, lower talent workforce due to the incentives you are offering. Also if the market opportunity grows at any point, you aren't well equipped to take advantage and you can easily get overtaken by a more mobilized, funded competitor.