This may sound foolish, but what actually is it? I don't have the time to watch the videos, and I'm on my phone and there's no text only 'about' to be read. From what I gather, it's a music social network that puts you in contact with people nearby with the same music taste? It's like scrobbling on last.fm, but with something special than 'Bono predicted' and Woz liked? After his comments voicing support for the Great Firewall as a method of preventing music piracy, I don't really pay much attention to Bono.