I enrolled and I am very excited. The material looks very interesting, especially since I don't have any formal background in this field and I work in operations research.
Of course some people are doing OR but don't know they're doing it. Some just use another label. Other useful search terms include "management science", "operational research" (UK), "advanced analytics", and of course "optimi(s||z)ation".
If you're after an introductory text I can recommend Wayne Winston's Operations Research: Applications and Algorithms. 4th edition. ISBN-13: 978-0534380588