I'm using Filepicker at http://propx.co and we're already making money with it, which is great.
The company re-brand has me a bit confused though. The new identity definitely has a creative/design/art bent to it now. Why is that? (or am I just crazy?)
With the new name and logo, we wanted a brand that could grow with us as we build out more products beyond just picking files. Also, as we invest more resources in the design and user experience of our products, we didn't want the logo to not match the quality of the rest of the design.
"On mobile, release cycles are different from the web, screen sizes are smaller impacting the user interface design, plus versioning is an important area to address."
They're doing tools for mobile. Hence the rebrand.
My Objective-C isn't great, but I'm willing to dust it off to try out the new products.
(Personally, I'm going to still develop for the web mainly, though. And do mobile apps as more of a intellectual exercise/fun).