But when you see an Apple device in the real world, it looks like crap. Why? Because it's tangled up in this octopus of cables and external doodads.
In my office I have a Lenovo X220, and everyone else has Macs, mostly Macbooks. I have a docking station, so all my cables other than mouse and keyboard are behind my desk out of sight and mind. The co-worker with the iMac has the same situation. Everyone else has a Macbook Pro or Air. The entire left sides of their desk are a mess of cables spewing out the side of the Macbooks. It ruins everything.
Hiding everything inside of the beautiful box keeps it pretty, so I've never really understood why Apple loves external devices so much more than internal.