In the article, it says it's opt-in.
The quotes you added say they get info only if you opt-in.
I see nothing wrong with the quotes.
The quotes you added say they get info only if you opt-in.
I see nothing wrong with the quotes.
> Evidon sells two main services based on the data it collects [2013]
They may be referring to the idea that they don't sell an individuals data, only massed results, so no one can be singled out. This is how census data is used, the data itself is never sold but companies can ask for certain queries to be done on the data which are then performed by the census bureau and returned to the client.
I wonder if small startups doing popular things for geeks are heading towards a similar backlash against "selling out" that the alternative music scene had in the 80's and 90's.
But the band - I mean, startup - has to take some responsibility. In this case, I think they have to take a lot of the responsibility. When you sell your startup to a company called Better Advertising (Evidon's name before switching), can you really be surprised when the company starts selling your users' data to advertisers?
Here are some more details on our blog: http://purplebox.ghostery.com/?p=1016023438