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Google does this as well. My dad's small business was shelling out thousands on AdWords per month. Their rep reached out to us, without solicitation, and offered to optimize our ad campaigns. They did so, and saved us at least $1,000 a month. This was a few years ago but I hope they're still the same.

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So does Amazon, someone reached out to us and told us that we could save around $10,000 on our hosting costs if we went with reserved instances

My bank did this to me.

Called me to say if you close and re-open your internet based savings account you will get the higher "intro" interest rate for 4 months. I explained that I had always wondered about this loop hole... Before I even got around to visiting a branch close/re-open, I read on my statement that the bonus interest rate has been applied.

This sounds more like someone boosting their personal numbers than company policy.

This can go both ways, often the reps don't have enough domain knowledge to offer you anything that will actually improve ROI. Assuming you already know your way around the adwords basics.

They may actually suggest broader terms and higher bids which will cost you more.

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