The title and description are somewhat at odds. "Startup Engineering", the title, makes sense - the kind of things a certain breed of startup are looking for in software engineers.

On the other hand, "Stanford's new course on building a startup from the ground up" offers only one week for "Promotion, CAC/LTV/Funnel, Regulation and Accounting" - things that are a little bit important for building a business.

And by "startup" this clearly only applies to a certain breed. If you wanted to start a Biotech startup (as a random example), the class is nigh useless.

It's a way narrower course than some of the descriptions suggest.