You can do that without doing "teasers" like this. Just publish it when it comes.
It's the Guardian, people will see it if it's posted. No need to publicize it beforehand.
It's the Guardian, people will see it if it's posted. No need to publicize it beforehand.
Teasers tease and get people interested. It keeps people talking and when people are talking, there is a greater reach. This is really basic marketing at work here and it's a very wise move.
I'm not saying it's not good marketing, I'm saying it's a bit tasteless. I'd rather he spent more time looking over his articles so that there don't have to be 100 corrections after the fact.
I'm not sure what 100 after-the-fact corrections you're talking about though.