On the flip side, the Washington Post did the whole Top Secret America story and nobody cared. And that was almost 2 years ago - http://en.wikipedia.org/wiki/Top_Secret_America
So while I don't like this form of journalism either, it looks like it has a bigger impact and is here to stay.
Thank Reality TV and celeb culture, architected by the advertising industry and marketing departments for the last 30 years.
Today to have mass influence you need spectacle and celebrity. From Presidents to Astronauts to journalists...
As long as the impact is positive, who knows, maybe it can even be a good thing.