Agreed. It's really hard to read the rest of the article without questioning every statement after reading that ridiculous paragraph early on. You're telling me Facebook, who's killer app was photo tagging for the first 3 years of its existence and who has, over the last few years, been struggling with transitioning its platform to a mobile audience, somehow ranks ahead, technology-wise, of the biggest e-commerce site on the internet? The technology that goes into Amazon's logistics and distribution platform alone rivals facebook's impressive scale, and Amazon is doing that while, at the same time powering a gigantic and feature rich cloud service and methodically eating the publishing industry's lunch.