Privacy wasn't lost to technology, nor was it given away voluntarily, at least not consciously. It was stolen by greedy corporations. Governments came second, they mostly just leverage the work of said corporations.

This is not a sign of the times, an inevitable result of technological "progress". It is a conscious act of greed and disrespect which can be undone by democracy and law.

Of course we can never stop the abusive invasion of privacy through technology altogether, but neither can we completely stop theft, burglary, vandalism, murder and rape. That doesn't mean it should be legal.

To live in a world where smoking weed is illegal but violating the privacy of millions is a respectable business model is not the result of some irreversible force of nature. This is not "normal". It's a choice.

This can be changed. What Google does to the detriment of the privacy of millions can be made a crime. Privacy is not doomed to be lost forever.