For a back-of-the-envelope cost estimate, I'm going to assume that there have been no major theoretical breakthroughs in the last couple of years, and that the machines they used were roughly equivalent to an EC2 "medium" instance. That puts the cost of breaking a 768-bit key, using spot instances for cost-efficiency, at about US$200k.
That sounds small, but encryption/decryption are still reasonably efficient with larger keys, while factorization becomes vastly harder. Breaking a 2048-bit key would take something like 200 quadrillion dollars worth of CPU time. A 4096-bit key, like the one used for this message, would be vastly more secure than that.