Ask HN: What's the best way to incorporate a startup?

I've heard conflicting opinions from a lot of people on incorporating a startup. Some say to go cheap and use legalzoom, others say that it's better to incorporate the legitimate way from the start, and to go through a law firm like Orrick.

My needs are that of a typical startup -- multiple co-founders, potential investors down the road, and equity stakes that will need to be offered to employees.

What are your views on the best way to incorporate?