It might be the name, it might be that the subject matter generates strong opinions in people, but in terms of generating buzz and getting attention it has been quite a success.
I suppose I'd still eat recreationally, at least from time to time. And on social occasions, obviously. But saving up even half an hour every day is huge.
Soylent's creator makes it very clear he still enjoys making and eating awesome food - he just doesn't want to deal with doing so 1,095 times every year. If anything, he appreciates good food even more.
I like to live that way.
But then I also couldn't eat the same thing for lunch every day. Stuff that has actual flavour and texture gets boring fast. This would be boring before I'd finished the glass.
I mostly eat protein power drinks with almond milk, basic grains, vegetables, very lean meats, etc. etc.
I used to be a professional cook. I now cannot eat anything remotely fun or tasty. But soylent seems like one thing I could actually add to my regimen.