Review my startup (background job monitoring as a service)

Value Prop: Your value prop is clean and simple and I think you do a good job of explaining it. For improvements, you might try telling a story to build an emotional connection with the reader. I think your sales pitch is kind of feature driven, when you really want benefits. Your video might be more effective if you show how Snooze can save your ass in a story driven way.

Layout Suggestions: The class "text-3" explination bits are too tiny compared to the headline on the front page. Text is also too small to read on the Tour page.

Video Suggestions the video's placement on the homepage is jarring. especially at the start of the presentation. can you make the background of the video's splash page blend in more with the existing HTML/CSS? It currently feels kind of Picture in Picture. IMO Vimeo does a better job of removing the player's chrome (play pause stop buttons) and getting out of the way of your content.

CLI Suggestions

Read from/manipulate the crontab itself from inside your cli. Even people who love cron hate writing crontab entries. If you could turn some of that into plain english, many people would be more excited about using your service. I think many of the parsing issues here are handled in other rubygems like whenever.

example:

snooze cron - would list all of the crontabs snooze cron monitored - would list all of the crontabs that are already monitored

etc.

Good luck!

A little bit more text to explain what your product does would have helped me. I had to watch half of the video to really get it. I still don't know how your product is better than traditional monitoring, though. Unfortunately the tour does not really help me here (but I am a devops-noob): For example, what does this mean: "Snooze tries to fill the gap between cron mailing you and setting up and Icinga stack to monitor all the scheduled tasks in your network." I had to google "Icinga" to even understand what you mean. And the scenario you use before is very technical - Might be hard to read for a non-programmer.

If you did not know it yet, have a look at this post (and the linked info graphic): http://copyhackers.com/2013/04/long-copy/ - I would take this route for adding more text to the home page, if I were you.

Don't get me wrong, overall I like what you did here. I think this product would be useful for me if I ran a SAAS application. But you have not totally convinced me yet...