* monitoring the world
- better PR (how to spin news to the masses)
- better data for elections (get out to vote campains, donations) - this way they improve their elections machine
- better metrics for governmental activities and social development - this is what I hope it will be used for
* manipulation
- bubbling - presenting slanted/targeted results in searches and feeds - requires deal with FB and Google - in this way they can promote the opinions they want and actively downplay the activist movement
* propaganda
- using analytics they can target write articles in the media to influence public opinion
* blacklisting
- we've seen this in China and US, with The Great Firewall and No-fly List, it will probably become much more pervasive
- they can blacklist persons but also websites and specific messages in social networks
* targetting people
- they can auto-identify activists for any political orientation, networks of people, the social influencers
* blackmailing
- they know our most private interests and they can use that for blackmail when a person has been auto-identified or in any other situation
* wildcard - what will happen in the future with this information
- it could fall in the hands of Republicans
- similarly, other countries could make use of such datasets
- various companies could use the info for their own benefit (for example Google could use the data in many ways that would scare the people)
* slippery slope
- use of surveillance data in civil and crimilal lawsuits -> imposing a reign of terror on population
* the basic questions
- who has access?
- what data has been collected?
- how are they using it, and what machine learning tools are they applying on it?
- who is going to get such data in the future and how are they going to use it?