I hate to use another cliche argument-ender, but this is one of those "get over it" situations. Life is too short to be bothered by columnists writing link-baiting titles and poorly-formulated tweets.
But it might only get worse.
NFC: nobody is told to care. There is all sorts of useful applications and apps have been built to support those use-cases. Do you know of any? No, not with a press like this.