Or if you're selling an email product and want to get your front page slot by throwing #prism into a headline.
We never communicated about this before. So sure, the context is key. But it was always included in our strategy.
Quite a few clients asked us questions about all this... Just hope it's useful to share our point of view.
It was a little tongue in cheek. By all means, if this prompts companies to be more transparent and they can use that as a marketing differentiator, more power to you.