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What you should maybe do is show content. If you don't have the userbase filled with tens of people ready to sing your praises, or you don't really want to put aside time to think up copy for extra about/contact pages, at least give the user a glimpse as to why they can't live without the service
You could have like an 'editor's weekly pick' of like 4 or 5 articles, that you think a lot of people are interested in, and give a preview of what your browsing features (or at least what the articles) look like. Then, people have a reason to want to sign up, right?
[EDIT] - editted for pretentious-ness, hopefully I got all of it out