I also don't mean to come across as overly paranoid, I don't think men in suits with dark glasses popped into NYT offices with a pre-written story in hand.
However this is the place in the news cycle where we've gotten over the initial shock, and start wanting to focus our energy on something. This would ideally be the part of the processes where we collectively ask "Now what do we do to make sure the NSA stops this?" But instead the question is "Hey, what can we find if we look through Snowden's laundry".
And the thing that I find really interesting is that Snowden's laundry is very boring. Painting Assange as extremely arrogant and only using Wikileaks to feed is own egomania, while also being a potential rapists feeling from justice is an interesting story. Snowden having no HS degree and doesn't get along with his neighbors? Not so much.