It would be pretty shocking if Microsoft continued the "Scroogle" charade after all of this.
But you're right, I would've thought Google and the others would be the first to start a major lobbying campaign against NSA's surveillance powers. So maybe they don't really care about user privacy that much, or don't think this story will damage them too much in US or abroad, and that they don't really need to do anything to fix the broken trust relationship they have with their users now.