But most people do care about Freedom and civil liberties, on a less "abstract" level. They just don't quite see the connection yet.
And then it's our responsibility to inform those who don't care of the reality of what's happening and what is at stake --freedom of speech, democracy. Before it's to late to do it.
It is not that people fear, or care more about the governmental power to intercept our electronic communications than the reality that citizenry might be killed without right to trial - they feel the loss of civil liberty in one instance is more likely to affect them personally, that is why it is important to remember "injustice anywhere is threat to justice everywhere." - MLK Jr.
As we move further into the 21st century and the world government's seek to expand their power, this strategy is seeing even greater success. This complements Orwell's 1984 very well, specifically because it matches Alduous Huxley's 'Brave New World' quite well.
They have been turned into sheep over the last 6 decades by the media.
if HN isnt looking after the internet... who is ?
Maybe its up to us to do our part [ along with reddit, 4chan, Anons, RMS/EFF ] so normal people can feel like the internet is their space ?