I present you http://www.fabricland.co.uk/ - real shop (with a branch near me) and actually a pretty good place, just with a hideous (and genuine, as far as I can tell) web site.
A quick glance seems to indicate they break every rule of modern web design. It's almost too perfect. Like the spec was to to do the exact oposite of what you're supposed to....
It's titled "New Page 1". It's just so perfect.
The title of the mainframe page is "Fabricland fabric shops throughout South of England and mail order service". So, that's good and informative.
The customer service is as offensive as the web site. My wife (a regular customer) is always complaining about it. But it's cheap and well stocked.
Take note of the white ‘sample’ written over the VISA/MasterCard pictures.