How Wolfram Alpha May Trump Google

They seem to be going about the same task in two different ways. Alpha is built essentially by having an army of experts massage the data, and input it to a specially designed database. My guess is google will just apply what it knows about search to its newly available data, without messing around with it.

I'm suspicious of Alpha's ability to live up to its hype, unless there's significantly more to its inner workings than I'm aware of. It almost seems like a brute force solution to the problem.