While the redesign looks better, I'm somewhat turned off because it follows the same design strategies as used by low-quality info products:
* Cheesy book shot. At least it's not a fake "book generator" box. If this will be delivered as a PDF, why not use the Acrobat logo below a thumbnail preview of the actual cover/first page? To me, seeing real content lends credibility.
* Thin column of text with bullet points.
* Periodic bolded keywords.
* The only things it's missing are a "P.S." section and a breakdown of the cost savings over the alternatives.
I have no doubt that the reason these things are standard is that they work. However, for me the site has the same look and feel I've seen in many low-quality info product kind of sites. As a result, I'm immediately more skeptical than I otherwise would be.