m.techcrunch.com
But the author also has an interesting ending.. "When apathy is our defense we deserve what we get. But apathy breeds another kind of insecurity and makes us bigger targets still. We forget this at our peril."
A new search engines can arise (we are long overdue anyway, time to reinvent the search is nigh - google has been giving crappier and crappier results for the past few years and is still the best out there)
There are a lot of devices that are still controlled by their owners. I have a lot of non technical people asking about encryption and migration to linux lately (pre scandals).
A lot of people have real IPs that allow them to receive incoming connections and are not forced to ask for port forwarding and nat.
There is always ways to create distributed p2p encrypted global network. And with opencompute there will always be enough free home hardware to back it up.
And the social and job pressure is mounting - don't use Google Docs? Makes you look old-fashioned or too stubborn. Don't like to share your calendar via Google? People will get mad because you are obstructing their work flow.
So if you don't want to limit your social connections, you practically have to throw your data to the street.