This isn't an attack on free speach. This has the hallmarks of regulatory capture. If you're a news organisation whose readership is being undermined by no moat blots (anyone can set one up and they cost nothing to run) then your profits are in grave danger. Structurally your business is suspect unless you can find a way to arbitrarily limit competition.

This license is both arbitrary and expensive. Media sites no longer need to fear competition from small time blotters or new news upstarted.