As Nicholas Merrill, writing anonymously in 2007 for the Washington Post [1] puts it:
"Living under the gag order has been stressful and surreal. Under the threat of criminal prosecution, I must hide all aspects of my involvement in the case -- including the mere fact that I received an NSL -- from my colleagues, my family and my friends. When I meet with my attorneys I cannot tell my girlfriend where I am going or where I have been. I hide any papers related to the case in a place where she will not look. When clients and friends ask me whether I am the one challenging the constitutionality of the NSL statute, I have no choice but to look them in the eye and lie."
So its not only that some law-abiding citizens have something to hide; the NSA is legally obligated tens of thousands every year [2] to have do it.
[1] http://www.washingtonpost.com/wp-dyn/content/article/2007/03... [2] http://epic.org/privacy/nsl/