> I know that English is a requirement of Swedish universities
Sure, to enter you need to meet certain requirements. But according to at least policy (if not law) all lectures for at least the bachelor level must be available in Swedish (if there is consensus among the students the lecturer may switch to English). Course materials is a different matter however, few if any books on advanced topics are translated into Swedish.
> if the American way of doing things taught me anything, its a lot of very capable people don't go to university.
Sure, but most capable American drop-outs that I know of dropped out at earliest in high school (in fact, finishing upper-secondary school is mandatory for Swedish children, by law). At that point a Swedish student will have studied English for at least six years and should be more than capable to write and read English. Add the enormous cultural influence from America to that.
Now, I agree with your point regarding the name. Perhaps a Swedish noun with an English sub-title would be better, "Raket: Monitoring the Swedish Start-up Scene". But I think the main reason it is in English is to cater to an international audience and possibly to be more accessible for expats living in Sweden (from what little personal experience I have, most of them don't even feel the need to learn Swedish due to the level of English spoken by the common man). Perhaps even foreign investors, who knows...