SAP just bought one of the leading ecommerce platform vendors

Yesterday, hybris announced that they were being bought out by SAP.

Hybris are one of the leading ecommerce platform vendors (along with IBM and Oracle) that are ranked in the top three according to recent Gartner reports.

If you shop online, it's likely that you've interacted with hybris.

I'm not sure what this will mean in the long term for hybris developers, but knowing SAP I imagine hybris will be removed as a cheap (cheaper than Oracle and IBM) option for mid size retailers.

I think it's nice to see stories like this as it shows that you can spend many years building a very profitable company that adds real value rather than trying to build something at the speed of light in an attempt to sell out as quickly as possible.