It'd be a false dichotomy if you said "people who are too busy to date are too busy for falling in love" or something similar. People are busy and online dating eats up more time than any other type of application, including social networking.

Matchmaking is already going on and successful relationships have been established that way, we just make it more affordable and transparent. Linx Dating charges $30,000 for 11 dates spread out over 2 years, and they charge $500 just for the screening process.

Online dating has a higher frequency of use than social networking sites. It requires more time than you'd think if you haven't tried it before.