All three founders have engineering degrees. I built the original version of the product, was the second engineer at Milo.com, and wrote DDoS prevention software in college. Mahmoud built high-frequency trading systems for Wachovia Securities and built Milo.com's matching and categorization system. Jareau studied Electrical Engineering at U Penn, built GPS enabled devices in college, and wrote Milo.com's original systems to interact pull in data from retailers.
Even our General Counsel codes. He studied Symbolic Systems and wrote some of our internal reporting systems in Python.